Representatives from the University of Donja Gorica and DunavNET participated in a panel discussion in company „13. jul Plantaže“ that took place in Plantaže’s wine cellar Šipčanik. The discussion covered perspectives and directions for new developments in the company. Digital transformation was one of main topics in the discussion. We had a chance to inform all the participants and stakeholders about history of collaboration between UDG, DunavNET and Plantaže. We also covered current activities on DIPOL and H2020 DEMETER projects, and gave our ideas and suggestions for future work